HOMEWORK . PRODUCTS DIFFERENCE FOR MEN AND WOMEN

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The best Men's aftershaves for going out

Thursday 17th May, 2012 by Daniel Johnson

The best men’s aftershaves for all occasions

Most chaps have one or two fragrances that they rely on and that serve for every possible occasion. As a personal stylist I make sure that my clients have a fragrance, an aftershave, that works best for the situations that they’ll be in. I’ve been asked so many times, “what are the best men’s aftershaves?” I’m going to answer that question today by giving you advice on the best men’s aftershaves for the most common situations that us men have to deal with.

A night out with friends

I’m working on the premise that ‘a night out with friends’ means you’ll be in a mixed group of males and females, as opposed to a boys night out which I will deal with next.

Let’s get to grips with the situation. First of all you’ll be in a comfortable environment with your friends and you’ll possibly have female company. When you’re in a mixed group it will always serve you well to be perceived as the alpha male. The best way to achieve this is to opt for a solid, warm and welcoming scent that oozes masculinity. For this I suggest a woody scent and my all time favourite at that, Dolce and Gabanna the One is perfect.

Dolce and Gabanna - The One

Top notes - Bergamot, Mandarin, Lychee, Peach
Heart notes - Cardamom, Ginger, Orange Blossom
Base notes - Cedarwood, Ambergris, Tobacco
Scent - Woody Oriental
Feel - Charismatic, Glamorous, Modern, Seductive, Sophisticated

 Boys night out

On a boys night out you’re most likely out meeting women, even if you're not then one of your crowd is. Either way, it’s best to rid yourself of the stereotypical ‘beer and women’ image and try not to ‘out man’ the rest of the boys. I’d opt for something fresh and classic that leaves an impression, despite fresh fragrances usually reserved for the daytime, my favourite here is Tom Ford for men. My clients and I included have been asked at least twice “what aftershave is that?” on a night out.

Tom Ford for Men

Top notes – Ginger, Lemon Leaf, Mandarin Orange, Basil, Bergamot & Violet Leaf
Heart notes – Tunisian Orange Blossom, Pepper, Tobacco Leaf
Base notes – Amber, Oak moss, Vetiver, Cedar, Virginian Patchouli
Scent - Woody Floral Musk
Feel – Classic, Fresh, Masculine

 ANALYSIS 

THE ARTICLE FOCUSES ON TWO DIFFERENT NIGHTS OUT ONE WITH WOMEN AND MEN AND ANOTHER WITH JUST THE BOYS. THIS BEING A CLASSICAL NIGHT OUT IN WHICH APPEALS TO MEN . THE TERM ''BOYS NIGHT OUT'' IS YOUNG VIBRANT AND APPEALS WELL TO MEN.  BOTH NIGHTS ARE VERY SIMILAR AND AS YOU CAN SEE THE WORDS HIGHLIGHTED ABOVE SHOW HOW IT APPEALS TO MEN AND IS RATHER SOCIAL. 

THE AFTER SHAVES BOTH D&G AND TOM FORD ARE TWO QUALITY BRANDS IN WHICH SET OFF AN ALARMING , MASCULINE , FRESH AND SOPHISTICATED MEANS. A MANS EGO IS EXTREMELY IMPORTANT AND SOMETIMES BEING THE ''ALPHA MALE '' MEANS EVERYTHING. THESE PRODUCTS ARE SOLD TO ENHANCE A MANS EGO TO BECOME THAT ALPHA MALE . THE LANGUAGE SUCH AS ''PERCEIVED ''''CLASSIC'' ''GLAMOUROUS''  ''SEDUCTIVE'' ARE JUST FEW WORDS YET AGAIN THAT BOOSTS BOTH THE PRODUCT AND THE MALE EGO. 

THE ARTICLE HAS GLIMPSE OF YOUNG TONE , WORDS SUCH AS ''CHAPS'' AND ''BOYS'' SHOW THIS .  BEING YOUNG LEAVES A ''LAD'' WANTING TO TRY NEW THINGS AND THIS ARICLE DEFIANTLY MAKES A LAD WANT TO TRY THESE NEW PRODUCTS. THIS IS EVIDENT WHERE  IN THE ARTICLE THEIR IS QUESTIONS. THESEW QUESTIONS PUSH MEN TO BUY THEM AND THEREFORE WHEN RTHEY DO GO OUT PEOPLE WILL BE ASKING ''WHAT AFTERSHAVE IS THAT'' 

WOMEN . 

6. Daisy by Marc Jacobs

Youthful, happy, spontaneous…

One look at the whimsical PVC petals of this adorable daisy flower atop the bottle of Marc Jacob’s Daisy fragrance and you’re smitten. You will want to touch it again and again and will think of ways to take it off and put it around your hair, your neck, on your lapel…It’s that cute! What’s even cuter is the spontaneously fun juice that’s hiding inside this playful packaging. Daisy is a fun affair of wild fruits, fragrant florals you can’t quite pin down, and an abstract, warm woods base which is wearable any time all the time, for work or play. What’s more, it will have everyone complimenting you, as it has done repeatedly to us since its introduction in 2007!

Top Note: Violet Leaf, Wild Strawberry, Grapefruit
Middle Note: Violet, Jasmine, Gardenia
Base Note: White Woods, Musk, Infusion Of Vanilla
Recommended Use: Daytime wear

THE LANGUAGE USED IS VERY PLAYFUL AND THIS COULD BE SUGGESTED STRAIGHT AWAY FROM THE TITLE DAISY. PLAYFUL LANGUAGE IS DEFIANTLY FEMININE AND HAS THE QUALITIES THAT WOMEN DESIRE. WORDS SUCH AS ''ADORABLE,'' ''CUTE'', PLAYFUL'' AND MUCH MORE ARE JUST FEW EXAMPLES THAT MAKE THE PRODUCT KNOWN THAT ITS FOR WOMEN. 

SIMILARITIES AND CONTRASTS. 

COMPARED TO THE MENS PRODUCT THAT IS VERY SOCAIL AND A MASCULINE TONE , THE WOMENS ONE IS VERY DITSY AND CUTE THAT MAKE IT FEEL WARM AND COSY , THESE BEING QUALITIES THAT WOMEN PROBABLY ENJOY COMPARED TOT HE MEN WHO WANT TO BE SOPHISTICATED AND AN ALPHA MALE.  HOWEVER MUSCH THESE CONTRAST BOTH MALE AND FEMALE ARE SIMLAR TO THE FACT THEY BITH ENJOY BEING COMPLIMENTED ON WHAT THEY ARE WEARING, THIS IS EVIDENT WITHIN BOTH ARTICLES. 

Jessica Rabbit

.What kind of character have the film makers created?

Jessica Rabbit is profoundly known for her fiery and sensual characteristics. The film makers within this scene presented her to visually entertaining and also attractive. these being the main denotations.  Her costume and appearance of red and pink represent personality and could be noticed that the colour red sets off an alarming and maybe distinctive message to an audience of her sexiness, importance and flirtatiousness. the body language used is extremely provocative , pulling up slowly her gloves and swaying her hips are just several movements in which Jessica is presented to look provocative and out going.
The setting of the scene is could be seen defiantly as Romanticised and quite city, as the local club is very social and also quite heated as some characters suggest. The scene is very flashy and has a good sense of a 60's feeling , I personally believe the figure has been created with a influence of Marylyn Monroe, yet another figure in which boosts her female assets to come across seductive and influential.(Just as Betty Boop sees her).

The idea that Betty compliments and yet adores Jessica can be seen form the theory of Laura Molveys -Male Gaze. This is the idea that Jessica is made to be presented as a figure for men and also for other women to look at too.
The shot of her assets (boobs and bum) have been focused on dramatically within this scene as it regulates feminimity and also a Powerful women. (During the time of the movie was only the uprise in womens power) .
this can be seen by some of her body language especially when Jessica pulls up the male character by the tie and then drops him. This can be seen as rather flirty yet also teasing.

From other perspectives the theory of Marjorie Ferguson's idea of invitational and romantic and sexual flaw can be seen in this scene, as Jessica is mischievous . cunning , dreamy and seductive to her peers and herself.  The focusing on her body picture and also setting shows this.

The sound of the soundtrack ''Why don't you do right'' gives an approaching and deep sense of sensual mood , this is the effect of the trills of the piano and the Jazz felling . This can be seen as sexy and popular.  The Diegetic sound within the scene is extremely embedding and fits the posture of Jessica and therefore meets the requirements of what the creators want!!!

Marjorie Ferguson 1980

 Identified four types of facial expression in the cover of women’s magazines:

Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, like a warm bath, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.

Target Audiences fort his type of cover would usually be mid aged women, an example being mums. 

Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.

The audience attracted by this cover could be fashionists and yet again women from aged 20 plus. 

Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.

The audience that may be interested in this could be young teens plus. 

Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.

The chosen audience this may appeal to would be old teens plus , especially in todays society,